December 16, 2024 - by Gareen Puglia

"Keiko Furoshiki is a family business reimagining the centuries-old Japanese tradition of furoshiki. Furoshiki translates to “bath spread,” a reference to the practice’s origins: using cloth to transport clothes from public bathhouses. Today, tying furoshiki remains a common practice for transporting materials and wrapping gifts."

December 11, 2024 - by Jessica Bui and Brittney Trinh

"Keiko Furoshiki designs versatile, reusable fabric wraps that blend Japanese tradition with modern functionality as a sustainable alternative to disposable paper gift wrapping. For centuries, Furoshiki has been used to carry meals, accessorize fashion, and wrap gifts, and the brand aims to reintroduce this timeless practice into today’s eco-conscious world."

December 6, 2024 - by Lauren Anderson

"Created by an AAPI family-founded small business, each hand-drawn wrap is designed to be cherished and reused year after year. And at under $25, this sustainable way of wrapping gifts is ideal for everyone from the fashionista to the art-loving friend, frequent traveler, or even the history buff."

December 4, 2024 - by Annie Midori Atherton

"Furoshiki are traditional Japanese fabrics that have been used for centuries to wrap and carry items. Today, many see them as an environmentally friendly alternative to paper. “Furoshiki is all about sustainability,” says Keiko Kira, founder and designer at Kansas City-based Keiko Furoshiki."

December 3, 2024 - by Frances Largeman-Roth

"Keiko Furoshiki Reusable Wrap: You will love gifting these gorgeous wraps from a family-run, AAPI-owned business! Not only can you use them to elegantly wrap gifts, the recipient can then use the wrap as a scarf, a hair tie or even to deliver holiday treats in. $20; machine-washable."

December 3, 2024 - by Sarah Yang

"If you plan on bringing a bottle of wine as a gift, why not wrap it in this beautiful, reusable gift wrap cloth? In fact, you can wrap boxes and other items with the wrap. After, the recipient can use them to wrap gifts, transport items (tie it up like a pouch), or add it to any outfit as an accessory or hair wrap."

December 2, 2024 - by by E.Y. Hwang

"Keiko Kira, an accomplished Japanese-American artist and educator, has thoughtfully integrated her passion for art, culture, and sustainability through her family business, Keiko Furoshiki. Founded in 2023, the Kansas City-based business introduces the timeless Japanese tradition of furoshiki—reusable fabric wrapping cloths—to modern audiences. Drawing from her rich artistic background and decades of teaching experience, Keiko approaches the business as a creative extension of her lifelong dedication to sharing the beauty and significance of her cultural heritage."

November 26, 2024 - by OK! Staff

"A sustainable alternative to disposable wrapping paper, fabric gift wrap can be used for any occasion for many years. It can also be used for a variety of other purposes, making it the gift that keeps on giving. Each print design is a custom creation by artist Keiko Kira."

November 26, 2024 - by Mia McManus

"In this guide, we’re sharing our favorite gift picks that are sure to impress, from thoughtful to practical, and everything in between."

November 22, 2024 - by Jillian Tracy

"Associate testing writer Gareen Puglia has found a number of ways to reuse this Keiko Furoshiki gift wrap. It's a fun and sustainable way to present a gift but can also double as a head, neck or bag scarf too."

November 21, 2024 - by Ashley Phillips

"Of course, every traveler has their own needs and preferences, so we’ve put together a guide for all types of wanderers. Here, you’ll find ideas for digital nomads, techies, business travelers, stylish jetsetters, comfort seekers, and more – all recommended by the experts atTravel + Leisure."

November 21, 2024 - by Lisa Milbrand

"You can buy special furoshiki wraps (such as Keiko Furoshiki), or hit the fabric store for lengths of cotton or linen—whether in pretty patterns or a simple color. Most furoshiki come in 18 inch or 28 inch squares, but you can also cut a larger length of fabric for a bigger gift."

November 19, 2024 - by Amanda Mcarthur

"With more than half of November behind us, the biggest shopping season of the year is underway, and while Black Friday is more than a week away, many of our favorite brands are getting the fun (and deals) started early."

November 5, 2024 - by Debra John

"Keiko Furoshiki is a brand that combines Japanese tradition with sustainable design, offering eco-friendly alternatives for holiday gifting. As the recipient of Dreamday's 2nd Annual Holiday Accelerator, Keiko Furoshiki emphasizes the importance of meaningful and sustainable practices during the holiday season."

November 1, 2024 - by Isabelle Eyman

"Keiko Furoshiki reusable fabric wraps are an essential stocking stuffer, offering endless possibilities—use it to wrap gifts, carry lunch, or add a pop of color to your outfit, all while being eco-friendly and stylish."

October 25, 2024 - by Zoë Brown

"Because we’re going to be consumed by gifting from now through December, we need to talk about gift wrapping. Meet Keiko Furoshiki, the family-founded brand fusing Japanese tradition and artistry with sustainable design. For centuries, furoshiki wraps have been used to sustainably wrap gifts and double as hairwraps, handbags, and accessories. Each piece is inspired by kimono and textile designs, made in a durable fabric that’ll last for years (and generations) to come. Your thoughtful gift deserves a beautiful wrap to match. "

April 22, 2024 - by Medea Giordano and Adrienne So

"Furoshiki are traditional Japanese wrapping cloths. These ones from a small, woman-owned business are made with stain-resistant recycled polyester. The wraps come in pretty patterns designed by the owner Keiko Kira and are a large 25 by 25-inches. They're meant to be used as gift wrap that your giftee can then use as an accessory or to gift to someone else, hopefully creating a chain of responsible regifting. They can also be used to hold your lunch to bring to the park or office, or for anything else you need to wrap up. Check out the different ways to tie them and if you are planning on gifting them, use the printable tag with a QR code linking to that page so your giftee knows what to do with them."

April 22, 2024 - by Medea Giordano

"If you're gifting someone you know will appreciate it (and reuse it), consider Keiko Furoshiki wraps.

Furoshiki are traditional Japanese wrapping cloths, and here, the 25 by 25-inch colorful wraps are made from stain-resistant recycled polyester and can be used to wrap gifts or to wrap up your lunch box to bring to the office. When they're not holding a package? Put them in your hair, tie them to a bag, or display as wall art.

The brand's website has instructions on different ways to tie them and there's even a printable gift tag with a QR code linking to that page so giftees know what to do."

November 16, 2023 - by Blythe Copeland

"The United States produces 4.6 million pounds of wrapping paper every year, and half of that—approximately 2.3 million pounds—winds up in landfills," says Andrea Zoellner, co-founder of Keiko Furoshiki reusable gift wrap. While the paper industry's impact on biodiversity and local communities is a year-round issue, says Zoellner, it's especially pertinent during the holidays. "With the holiday season, the demand for virgin fiber specifically—as opposed to recycled—increases, since new material is easier to turn into the kind of glossy, colorful wrapping paper customers want."

December 22, 2023 - by Jane Kim

"Keiko Kira and her family founded Keiko Furoshiki as a way to combat disposable paper gift wrapping while also spreading the rich history and culture of Japan through its bold and vibrant designs. Furoshiki, which are multipurpose fabric cloths, are often used to transport common household items or reusable gift wrapping."

July 1st, 2024 - by VoyageSTL Editors

"Starting Keiko Furoshiki has been an incredible journey filled with challenges and rewarding moments. My story began with a deep love for Japanese culture and a desire to promote sustainability."

March 1, 2024 - by Bold Journey Editors

"My optimism is deeply rooted in my personal journey, shaped by both adversity and kindness. One of the most defining experiences of my life was stepping into the role of caregiver for my sick mother at a young age. This responsibility forced me to mature quickly, making my own decisions and preparing me for my future. Despite the challenges, caring for my mother instilled in me a sense of resilience and determination."

November 30, 2023 - by Canvas Rebel Editors

"My most meaningful project is definitely starting a family business Keiko Furoshiki with my son Tyler and daughter-in-law Andrea. Furoshiki is a traditional Japanese wrapping cloth. I am a Japanese-American who was born in Japan and came to the US as a teenager. Because of my background, I embrace our similarities and respect our differences when I meet people."