Keiko Furoshiki & Tatcha Holiday Content Collaboration

Keiko Furoshiki & Tatcha Holiday Content Collaboration

For the second year in a row, we're thrilled to announce our ongoing collaboration with Tatcha, the luxury skincare brand known for its deep-rooted commitment to Japanese beauty rituals. This holiday season, Keiko Furoshiki has created five brand-new tutorials showcasing ways to reuse the beautiful furoshiki cloths included in Tatcha's luxurious gift sets. Each video demonstrates how to transform these eco-friendly wraps into gorgeous, versatile designs—perfect for wrapping gifts, creating unique handbags, or even as home decor accents.

keiko furoshiki tatcha collaboration

What to Expect in Our Video Tutorials

Keiko’s video series, exclusively created for Tatcha’s holiday collection, introduces both furoshiki enthusiasts and newcomers to a variety of stylish wrapping techniques. The tutorials are designed to be simple, engaging, and flexible so that everyone can bring a bit of Japanese tradition into their own celebrations. Each method is easy to follow, with detailed tips on transforming a single cloth into multiple designs that make gifting feel even more special.

Furoshiki: Sustainable Wrapping with a Story

Furoshiki has long held a place in Japanese culture as an artful and sustainable way to wrap gifts. A furoshiki cloth can be folded, tied, and repurposed indefinitely—reducing waste while adding beauty and thoughtfulness to gift-giving. This collaboration with Tatcha is especially meaningful for us because it brings our passion for sustainability and Japanese artistry to an even wider audience.

 

Content Featured on Sephora Listings

Alongside our video tutorials, Keiko Furoshiki also provided educational photography for Tatcha’s product listings on Sephora, helping the furoshiki tradition shine on one of the biggest beauty platforms. And while Keiko Furoshiki isn’t for sale on Sephora (one can only dream), we’re excited about the opportunity to introduce the art of furoshiki to more people.

 

Looking Ahead

Keiko Furoshiki and Tatcha’s ongoing partnership is something special. We’re proud to see our work shared alongside such an iconic brand and look forward to more collaborations in the future. For now, keep an eye on Tatcha's social media channels and Tatcha’s Sephora listings to see how you can incorporate furoshiki into your holiday traditions.

Happy wrapping!

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